Event gamification in the age of artificial intelligence: how to use it well

The strategic use of games in the events world is essential for anyone who wants to create enthusiasm and engagement and produce results. How can we use gamification so that it is increasingly an asset and not a cost? And what can artificial intelligence contribute?
Event gamification:
what it is for and how to do it

Practical suggestions for turning a “must” of the events world into a strategic asset.
Are we just playing? Four ways to use gamification strategically

Gamification is fashionable, and one reason is that it works. But what exactly is it for in the events world? Here are four ideas for using it strategically.